In Sarasota and Bradenton’s competitive rental market, knowing how to write a rental listing that gets your property rented fast can make all the difference. A well-written rental listing description not only helps you find qualified tenants faster but also boosts your rental income by attracting quality renters who value your property’s features.
At Relax Realty Group, Inc., we’ve helped hundreds of landlords and investors write listings that grab attention and fill vacancies quickly. If you're struggling to generate more interest or wondering how to write a rental property listing that captures attention, this guide is for you.
Start with a Catchy Rental Listing Title
A catchy rental listing title is your hook. It needs to be concise and compelling, yet packed with relevant details that immediately interest prospective renters. Include key information like the number of bedrooms, square footage, standout features (like “in-unit laundry” or “hardwood floors”), or proximity to nearby amenities.
Example:
“2BR Pet-Friendly Apartment with Hardwood Floors | Walk to Downtown Sarasota!”
Nail the Rental Property Description
Your property description should highlight what makes your rental property special while keeping things clear and organized. Use bullet points to outline key features such as:
Floor-to-ceiling windows for ample natural light
Smart home features
Professional photos showcasing all the major rooms
Pet-friendly policies
Recent property maintenance updates
Remember to also mention the lease duration, rent amount, required fees, and any included utilities.
Include High Quality Photos and Virtual Tours
A picture is worth a thousand leads. Today’s potential tenants expect professional photos that give them a real sense of the space. Include at least one picture of every major area: kitchen, living room, bedrooms, bathrooms, and exterior. A virtual tour can further help renters visualize themselves living there. Use a professional camera or hire a photographer to make your property shine.
Know and Follow Fair Housing Laws
While writing your listing description, it’s crucial not to violate Fair Housing Laws. Never include language that excludes or favors someone based on any of the seven protected classes: race, color, religion, sex, disability, familial status, or national origin.
Example of what not to say: “Perfect for singles or young couples.”
Instead, focus on the property itself: “Open layout with updated appliances and plenty of space.”
Mention Location and Nearby Amenities
Highlight well-known neighborhoods, school districts, and nearby amenities like parks, restaurants, public transit, and entertainment. Mention if the property is within walking distance of key spots—many renters find this especially appealing.
Post on the Right Rental Listing Sites
Once your listing is polished, share it on top rental listing sites like Zillow, Apartments.com, Craigslist, and Facebook Marketplace. The broader your reach, the better your chances of attracting the right tenants.
How Relax Realty Group Can Help
Writing a great listing is just one part of the rental process. At Relax Realty Group, Inc., we’re a trusted property management company serving Sarasota and Bradenton. We specialize in online listings, property maintenance, rent collection, tenant screening, and more. Whether you manage single-family homes or a multifamily property, we’ll help you attract renters quickly and efficiently.
Rent It Faster: What to Remember When Writing Your Listing
Knowing how to write an impressive rental listing description is key to attracting qualified tenants, minimizing vacancy time, and maximizing your rental income. A compelling property listing with quality photos, a well-crafted title, and clear, compliant language can help your property stand out in Sarasota and Bradenton’s fast-moving market.
If you're looking for a trusted partner to guide you through the rental process, contact us today. Let us help you get your property rented—fast.